I will list on page and off page variable for Search Engine Optimization (SEO).

Variables that affect ranks in a positive way (these factors probably will not change over time, these are some of the most important variables):

Keywords in your copy.
• Link popularity.
• Keywords in the title tag.
• Listings in directories.

Variables that affect ranks in a negative way (these factors probably will not change overtime):

• Spamming by using the same word or phrase several times in your title, meta tags, or text.
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To make money on the internet you need an effective marketing plan. So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales:

• Banner Advertising Although many marketers already know about the pay-per-click search engines, very few are purchasing guaranteed banner click-thru's that are available on hundred's of sites. Look for sites that cater to your target market and look for, or ask for, their advertising rates. Slowly but surely most of the sites that sold banner impressions are starting to offer performance advertising in the form of pay-per-click.

• Write articles Writing Articles is an excellent way to promote your website and best of all you can get recognize as an internet business expert. You can submit your article to ezine or article directory.
• Exchange links Exchanging links is one of the best method for getting web site traffic and ranking higher with search engine When you start a site you should exchange many as possable links with sites that are RELATED to YOUR site. Search Engine's robots are eager to find new links and fresh information.
  
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This technique is considered as their first "bait" for their targeted Internet users. However, you should realize that your on-page optimization efforts will never be enough. So you will need to do some off-page optimization techniques to compliment your on-page SEO. That is inbound linking from top quality sites. What this means is that you need to get other top quality websites to link to your website. Here are some tips on how you can generate links coming into your website from other websites.

Do some article marketing.
Content is indeed considered to be king in the World Wide Web. You can make use of your content to drive traffic into your website and increase your inbound links. Of course, you can also link back to your website through your resource box found of your articles. You can also submit some articles in ezines. This way, your articles can be picked up by publishers and placed in their webpages-with your website's links in them, that use your main keywords as link titles.