Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
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- Defeat click fraud and other scams
- Use search engine optimization techniques
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Plus get FREE e-mail updates on Google's ever-changing system.
